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How do consumers use products?
July 18, 2018
By: TOM BRANNA
Editor
How exactly do consumers use styling products, shower gels or toothpastes? In Henkel's Beauty Insights center, the company's beauty care experts can now observe these consumer habits and directly transform insights into the design and development of new products. Henkel's new consumer tests center located at its headquarters in Düsseldorf opened recently. For many years, Henkel's beauty care business unit has been incorporating extensive feedback from consumers into thei...
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